Last updated: August 24, 2026
When you use movomo, we collect information you provide directly:
We also automatically collect device information, usage analytics (via Sentry for crash reporting), and app performance data to improve the service.
If you enable notifications, we store a push notification token issued by Apple for your device, so we can deliver reminders and alerts about activity in your account. It identifies the device, not you personally, and is deleted when you delete your account. Turning notifications off in iOS Settings stops delivery.
movomo does not access your contacts and does not collect your location.
If you choose to connect Apple Health, movomo will access the following data with your explicit permission:
Data we read from Apple Health:
Data we write to Apple Health:
How we use HealthKit data:
HealthKit data restrictions:
movomo uses third-party AI providers — OpenAI, Anthropic, and Google — to power the AI coach and other AI features. Requests are routed primarily to OpenAI and may fall back to Anthropic or Google so the service stays reliable. Meal-photo analysis is handled by Google; nutrition-label and barcode scanning are handled by OpenAI. Photos you scan are sent to the provider for analysis and are not used for any other purpose. When you interact with the AI coach:
Your private direct messages with other users are not sent to the AI coach.
You can revoke AI data access at any time in Settings > Privacy > AI Data Sharing.
movomo allows users to optionally enable "Trainer Mode" to coach other users. When a user accepts a coach request, they grant their coach access to specific wellness data categories including:
Data sharing with a coach requires explicit, informed, granular consent. Users choose exactly which data categories to share via individual toggles. Users may revoke coach access at any time with immediate effect.
movomo does not verify trainer credentials, certifications, or qualifications. Trainers are solely responsible for the safety and appropriateness of any programs they create for their clients.
Apple Health data shared with a coach is subject to the same protections as described in our Health Data section. Coach access to Apple Health data requires a separate explicit opt-in and is disabled by default.
All consent grants and revocations are timestamped and stored in our database for audit purposes.
movomo includes optional social features: friend connections, a friends feed, communities, stories, comments, reactions, and direct messages. These are available to signed-in users, and messaging is limited to people you are friends with.
Content visible to others. Content you choose to share is visible to its intended audience — your friends (feed and stories), the members of a community you post in (community posts), or the recipient (direct messages). Other users may see your name, username, and avatar. Please do not share sensitive personal information you do not want others to see.
Stories are ephemeral. Stories are automatically deleted about 24 hours after posting, and their comments and reactions are deleted along with them.
Direct messages. Direct messages are private 1:1 conversations between friends. They are stored on our servers and protected so that only the two participants of a conversation can read it — enforced both by database row-level security and by server-side participant checks, in addition to TLS in transit and encryption at rest.
Direct messages are not end-to-end encrypted. This means movomo is technically able to access message content. We access messages only when necessary to keep people safe — for example, to review content that you or another user reports, to enforce our Terms, or to comply with a valid legal obligation. We never read your messages for advertising, and we never sell message content.
Moderation. To keep the community safe — and as required for apps with user-generated content — the text and images you submit (posts, comments, stories, and messages) are screened by automated content moderation, and content that is reported is reviewed. We may remove content and restrict or remove accounts that violate our Terms.
Records of moderation decisions. When content is screened we keep a record of the decision and the automated safety scores that produced it. Where content is refused, we may also keep a copy of the image for up to 90 days in a private, restricted store, so that we can review whether the decision was correct and reduce mistakes. These records are not visible to other users, are not used for advertising or profiling, and are automatically deleted at the end of that period. If you ask us to delete your account, they are deleted with it.
Child sexual abuse material is never retained. If our screening indicates content may involve the sexual exploitation of a minor, that content is not kept in the store described above under any circumstances. It is deleted immediately and handled separately in accordance with our legal obligations, which can include reporting to the National Center for Missing & Exploited Children (NCMEC) and to law enforcement.
Blocking & reporting. You can block another user at any time, which prevents messaging between you and hides each other's content, and you can report content or users for review.
Deleting social content. You can delete your own posts, comments, and messages at any time. When you delete your account, your social content and direct messages are removed within 30 days (see Data Retention).
Your data is protected by multiple layers of security:
Our infrastructure is hosted on Supabase (PostgreSQL) and Vercel, both of which maintain SOC 2 compliance and enterprise-grade security practices.
We do not sell your personal data. Content you post or send is shared with the other users it is addressed to, as described in Social Features. Beyond that, we share data only with the following service providers, solely for the purpose of operating movomo:
We do not share data with advertisers, data brokers, or any other third parties.
We maintain a Data Processing Addendum (DPA) with OpenAI under which OpenAI acts solely as our data processor — processing your data only to provide these features, never for its own purposes, and never selling or sharing it. International transfers are covered by Standard Contractual Clauses.
You have the right to:
CCPA (California): California residents have the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal information.
GDPR (EU/EEA): EU residents have additional rights including data portability, the right to restrict processing, and the right to lodge a complaint with a supervisory authority. Our legal basis for processing is consent (for health data) and legitimate interest (for core app functionality, including operating and moderating social features).
Subscription purchases are processed entirely by Apple through the App Store. We do not collect or store credit card information, billing addresses, or other financial data. We use RevenueCat as our subscription management platform to track subscription status and entitlements. RevenueCat receives your anonymized user ID and purchase data from Apple. For more information, see RevenueCat's privacy policy at rev.cat/privacy.
We retain your data for as long as your account is active. When you delete your account:
In addition, while your account is active:
movomo is not intended for children under 13 (or 16 in the EU/EEA), and this applies to our social and messaging features as well. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us at support@movomo.ai and we will promptly delete it.
We may update this Privacy Policy from time to time. We will notify you of material changes through the app or via email. Continued use of movomo after changes constitutes acceptance of the updated policy. The "Last updated" date at the top of this page indicates when this policy was last revised.
For privacy-related questions, data requests, or concerns:
Email: support@movomo.ai
Company: Luna Money LLC
Website: movomo.ai